Is it just me or is anyone else seriously OVER The Body Shop? Hugely successful in the '80s and '90s, I'm sure we can all remember going crazy over at least one of their products- be it collecting the animal shaped soaps, being desperate to receive a Body Shop Gift Basket at Christmas or slathering on their much-loved Body Butters- but in recent years The Body Shop has failed to wow. Yes, I'm sure that everyone still has at least one Body Shop item in their bathroom (please please don't let it be those weird little metal devices marketed as at-home blackhead removers- that's a job which should be strictly reserved for the experts to deal with) and I have been impressed by their continually strong customer service on the few occasions I have wandered in recently but on the whole, I've become increasingly disenchanted with the brand.
In many ways, The Body Shop's success was based on its pioneering attitude to beauty, for example introducing Community Trade long before everyone was talking about the Fair Trade movement and their much-missed Refill/Recycle scheme so I'm disappointed that they seem to have forgotten this and have shown little effort in realising our desires when it comes to beauty today. Everyone's talking about products which are free-from parabens, sodium laureth sulphate and the like so it seems incredible to me that The Body Shop have failed to pick up on this- it would have fit in so perfectly with everything that the brand should be associated with. Wonderful brands such as Yes To Carrots have shown that economic shortcomings needn't mean ecological ones and with the backing of L'Oreal's R & D department I can only hope that this is something which The Body Shop will address sooner rather than later.
Saturday 30 August 2008
Is it just me?
Labels:
Body Butter,
Community Trade,
L'Oreal,
parabens,
The Body Shop,
Yes To Carrots
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